SNO created original artwork for notable hemp company Charlotte’s Web’s ‘Trust the Earth’ campaign which was first publicly exhibited as a mural in Brooklyn in October 2019. Today, the original art is exhibited from the ground up, literally, as field art on a mammoth scale of 76-acres on a farmer’s fields in McPherson, Kansas.
Charlotte’s Web’s “Trust The Earth” initiative is designed to democratize access to hemp-derived products for those seeking wellness and relief. The purpose of this unconventional art installation is to raise awareness of the need for improved and equal access to hemp-derived CBD products for consumers in every U.S. state.
SNO’s original ‘Trust The Earth’ art, featuring a hand holding a massive hemp stalk, was ‘grown’ and then mown on 3,049, 200 square feet of farmland, the equivalent of 57 football fields. The installation required one solo farmer mowing for one week using a GPS to guide the process. The final field art was so large it required a local farmer’s plane to achieve enough height to photograph the entire Trust The Earth field art installation.
The ‘Trust The Earth’ campaign and this new installation are meant to spark conversations and provide a way for citizens to add their voices to the fight. Hemp advocates can learn ways they can support hemp access for all by visiting www.trusttheearth.com.
IT ALL STARTED WITH ONE LITTLE GIRL ...
At first, our extract was something we gave away to people who could benefit from it. To a few and then to many. Since then, one special little girl, Charlotte Figi, and her response to the Stanley Brothers’ extract has inspired many. Today, our mission remains at the core of everything we do.
...AND QUICKLY GREW INTO A MISSION FOR MANY
We’re committed to serving the health of others, and we believe in the restorative powers that Mother Nature provides. People all across the world now rely on hemp extract to play a crucial part in their daily routines. It is their stories that keep us on our mission to revolutionize how we care for ourselves, others, and the planet we call home.
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